The global market size is projected to reach approximately USD 8.65 billion by 2030, at a CAGR of 26.74% from 2022 to 2030. The market for automatic content recognition (ACR) is regarded as a unique technology that is mostly used in media applications. Over the next few years, the market for ACR is expected to increase rapidly. Content recognition features are being implemented into electronic goods such as smartphones, tablets, and televisions, with ACR playing a key part. ACR allows apps to recognize a content piece from a short distance. ACR has become more efficient thanks to advancements in watermarking and fingerprinting technology, allowing it to facilitate seamless interlinking of applications, content, devices, and viewers. In next-generation interactive applications, ACR is anticipated to find great prospects. Many firms that specialize in display and television technologies are attempting to use ACR features to develop ACR-driven viewing experiences.
The demand for automatic content recognition solutions has increased significantly as a result of the emergence of automatic content recognition technology in smartphones and smart TVs. Furthermore, the growing use of Automatic Content Recognition by media firms for applications such as audience measurement and broadcast monitoring is expected to boost the global automatic content recognition market. Electronics manufacturers are progressively implementing automatic content recognition technology in smart products such as TVs and mobile handsets as the consumer electronics industry grows. Furthermore, the advent of new technologies and increased customer desire for more personalized content have significantly accelerated the growth of the automatic content recognition market across industries. Increased usage of portable devices has played a key role in optimizing the market’s growth potential.
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The market comprises various national and international players. The market players are investing in R&D and also finding new ways to develop and improve product portfolios. Various players are entering into expansion, new product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.
Prominent players in the global Automatic Content Recognition market include Arcsoft, Inc., Digimarc Corporation, Microsoft Corporation, ACR Cloud, Audible Magic Corporation, Clarifai Inc., Enswers, Inc., Beatgrid Media B.V., and Shazam Entertainment Ltd.
Based on the technology, the market is segmented as follows:
- Passive Fingerprinting
- Speech Recognition
- Digital Watermarks
Based on the End-User Applications, the market is segmented as follows:
- Broadcasting Industry
- Advertising, Media & Entertainment
- Consumer Electronics
Based on the Region, the market is segmented as follows:
- The U.K
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
The Middle East & Africa
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APAC is likely to grow faster in the coming years as a result of technological advancements in economically developing countries like Australia, India, China, and Japan, which will lead to quick adoption of technology-enabled smart gadgets, which would help to fuel the worldwide market. The Asia-Pacific region is expected to have significant growth opportunities throughout the category, owing to factors such as rising population, rising mobile users, rising use of BYOD technology, and thriving IT & telecommunications.