Flipkart said it will generate over 70,000 direct jobs such as delivery executives, pickers, packers and sorters, as it gears up for the upcoming festive season. This would be supplemented by additional lakhs of indirect seasonal jobs including those at kiranas, sellers and freight partners.
The complexity and scale of Big Billion Days, Flipkart’s flagship sale event, require investments for capacity, storage, sorting, packaging, human resources, training and delivery, the company said. The onboarding of more than 50,000 kiranas by Flipkart for last-mile delivery will also create thousands of temporary jobs to deliver millions of packages this festive season, it said.
“We are focused on creating impactful partnerships that offer great consumer experience while creating additional opportunities for the progress of the entire ecosystem as it scales for the Big Billion Days,” said Amitesh Jha, senior vice-president, Ekart and Marketplace at Flipkart. “By generating employment and enabling our sellers to scale their businesses during this time, we’re doing our part to drive growth in the industry and the economy,” he added.
Brands are gearing up for a 25-30% growth in online sales during the upcoming festive period compared to last year, driven by new product and category launches, softer recovery in offline sales and a two-fold increase in online shoppers.
Flipkart is undertaking training programs for its direct hires in various aspects of the supply chain through a mix of classroom and digital training. These include customer service, delivery, installation and safety and sanitisation measures along with the handling of hand-held devices, PoS machines, scanners and mobile applications among others.
For seller partners, who also start preparing for the festive season months in advance, Flipkart also provides separate training in the area of warehouse management and packaging. The entire process of hiring and upskilling is being done following the government’s National Skill Development Mission, the company said in a statement.
Last year, gross sales of Amazon and Flipkart together neared $3.5-$3.7 billion in the highest-selling six days, a rise of 33% over 2018.
The Big Billion Day sale is typically held in October, around the same time as Amazon’s Great Indian Festival sale. For both etailers, the time from Dussehra in October till about Christmas in December is the peak when it comes to consumer purchases.