Grammy-winning musician Anderson .Paak launches new label in partnership with Universal Music Group : Bollywood News – Bollywood Hungama

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Four time Grammy Award winner Anderson .Paak is one of today’s most prolific artists, working as an acclaimed musician, songwriter, producer and director and crossing a wide spectrum of creative content development. .Paak can now add “label head” to his many accomplishments, as he unveils APESHIT INC., a new record label, launched in collaboration with Universal Music Group (UMG), the world leader in music-based entertainment.

“I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” said .Paak. “This label is going to be about passion, about feeling, about honesty. It’s about respect for the culture and art and it’s about heart.”

With .Paak at the helm, his vision is to create a label that will showcase all genres of artists and push musicians that play instruments to the forefront. The label will look to raise the bar on music with its selection of artists, no gimmicks, no button-pushing, just raw talent. “I was going to shows and realized that less and less I was seeing actual performers,” said .Paak. “Where is the next generation that can play instruments?? I know they’re out there – don’t sell your instruments, this label wants to hear you!!”

Referring to the label’s name, .Paak replied, “APE stands for Anderson .Paak Empire. And, well, we on some other shit out here in this music business jungle, so APESHIT!”

This vision found a natural partner in Sir Lucian Grainge, Chairman & CEO of Universal Music Group, “UMG has always strived to be a home for music’s best creators, innovators, disrupters and entrepreneurs, and one that operates globally to help artists expand their creative and commercial opportunities. Anderson .Paak has consistently created award-winning, culture-shifting music and we are truly excited to work together to bring his bold and infectious vision for this new label to life.”

APESHIT INC. will be based in Los Angeles and will announce details of the label’s debut signings and releases shortly. UMG will provide global support for APESHIT INC. artists and releases through its extensive network of divisions worldwide.

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