Sabyasachi’s new campaign showing men wearing choker with sherwani is breaking toxic masculinity stereotypes – Times of India


Ask any groom-to-be what they would prefer to accessorize their wedding sherwani with, the answer would be an elegant ruby or a pearl strand depending on the colour of their outfit. But here is designer Sabyasachi Mukherjee adding new dimensions to menswear styling and breaking toxic masculinity stereotypes. Sabyasachi dropped his newest collection Bohemian Weddings on Instagram and it featured men in bright floral sherwanis, perfect for an intimate summer wedding. A closer look at these sherwanis and we saw elaborate chokers styled with them. The male models exuded old-world charm in this experimental look. Will our Indian grooms warm up to this trend of styling their sherwanis with chokers? This is what fashion experts have to say.

Stylist Isha Bhansali opines, “More than being experimental, it is basic royalty. If you go down in history, you would see portraits of Indian maharajas wearing ostentation neckpieces and elaborate chokers with their sherwanis. Don’t know why men don’t like to experiment much with their wedding looks? Perhaps more men would think of styling their sherwanis with chokers after seeing this shoot.”

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Designer Anvita Sharma, who owns the genderless label, Two Point Two and also styles various designer campaigns shares that once she had suggested a designer to use chokers instead of the regular neckpieces worn by grooms while styling the male models in the sherwani shoot, he denied by saying that his male clientele wouldn’t approve of it and that would affect his sales. “Menswear designers who don’t have a big name, prefer to play safe when it comes to styling their models for the shoots because they want to do well commercially and if they try something offbeat or androgynous, they lose out on their clients,” she says.

It’s about time we realise that clothes don’t define your gender.



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