SEO: 10 Tips to Grow Your Organic Traffic and Conversions

SEO: 10 Tips to Grow Your Organic Traffic and Conversions


Getting traction in search engine results can be challenging. Use this article to learn Ten ways newcomers can enhance their website’s ranking on Google.

When most people launch a new website, they’re eager to see it attract traffic and raise search engine rankings. It can be difficult to see any traction in Google when you are just beginning.

To my knowledge, as a digital marketing expert, I’ve learned how to optimize websites to rank well in search engine outcomes.

If you’re operating to enhance your website’s SEO, there are 10 key phases to achieving higher rankings:

Table of Contents

You can use these tips to boost your website, appear in search results, and attract more traffic.

Tip #1: Conduct Keyword Research

Proper keyword research is key to the success of an SEO campaign. It develops the foundation that will help you make your website rank better on the search engine results page.

Keywords are phrases that people enter into search engines, also called “search queries.” Keyword phrases are phrases that include keywords; they should sound conversational and be precise to your business.

To find targeted keywords for every page on your website, think about how your audience might look for that particular page, or how they would ask a friend for more knowledge on a topic related to your business.

Keyword Planner – Google Adwords

Keyword Planner is a free Google AdWords tool. It helps business owners find targeted, relevant keywords to improve website rankings.

You can use Keyword Planner to discover new keyword ideas, plus the average search volume for keywords, competition, and more.

Once you identify a relevant keyword phrase, repeat it several times on a web page, especially in the headers, body text, and URL.

Tip #2: Post Useful, Relevant Content

Nothing drives web traffic and improves the authority of your website as well as posting quality content.

You need to create content that answers the needs of your target audience.

Once you determine what your audience needs, write about it. Be sure to include keywords in your content as naturally as possible. 

Examples of website content include:

  • Blogs
  • About Us
  • Services
  • FAQs
  • Contact Us

Be original, and don’t duplicate content from other sites.

Tip #3: Update Your Content

Search engines value recent content because it tends to be more appropriate.

There is no limit to the number of updates you can make, and generally more regular updates are the better. For blogging, you should post at least once a week to improve traffic.

In addition to publishing new content, you should update old content and fix any spelling or grammar errors. Although spelling and grammar aren’t ranking factors of Google, these misfortunes may still affect user experience.

Tip #4: Increase Your Website’s Speed

Search engines consider site speed when ranking websites. If your site loads too slowly, then visitors are more likely to leave. 

Increase Your Website’s Speed
  • Visitors are most likely to bounce if your site takes longer than 3 seconds to load.
  • To improve site speed, you should:
  • Minimize the number of plug-ins on your site
  • Use caching plug-ins
  • Optimize images by reducing the file size
  • By updating your website, you can reduce the time it takes to load and improve your ranking.

Tip #5: Use Header Tags

Search engines, including Google, also put more focus on keyword-laden header tags. Include suitable terms in the header tags to improve the SEO ranking of your website.

You can use header tags to divide your content into different areas. Be sure to format them correctly, using:

  • H1 to include the targeted keywords.
  • H2s for keeping your page brief.
  • H3s for useful link groups to other suitable sources.
  • H4s for targeted, niche subsections related to your topic.

Nobody likes reading a long block of text, and header tags also help visitors easily look to locate the data they need.

Header tags help readers navigate your content while boosting SEO.

Tip #6: Use Images and Videos

Images and videos both enhance the user experience by delivering a message while grabbing your target audience’s attention.

For example, Search Engine Land offers published articles with images and videos, encouraging its audience to spend more time on its pages.

Images capture the user’s attention, promoting them to browse the website and return in the future.

Videos also improve conversion and engagement rates. Websites that use videos reach a higher conversion rate.

Multimedia elements, including videos and images, signal quality content and boost SEO.

Tip #7: Improve Your Website’s Design and Layout

To increase the time visitors spend on your website, make sure your website’s design is user-friendly.

Correct formatting includes:

  • Using a font size and typography that are clear to read
  • Using bold type to highlight important information
  • Presenting lists in a scannable bulleted or numbered format

It’s extremely crucial to consider design as you test your website’s mobility. Visitors should be able to access and read your website on any mobile device.

You can use tools to test your website’s mobility. A great web design delivers a more useful experience for users while allowing your website to rank in search results.

Tip #8: Optimize for Mobile Experience

Recently, Google rolled out its mobile-first indexing, which penalizes sites that are not optimized for mobile.

smartphone users buy from customized location apps download
Mobile Experience

This makes feeling since more than half of web traffic (52%) came from mobile devices in 2018. If you don’t optimize for mobile, your site won’t be viewed clearly on these devices, damaging your Google ranking.

There are 3 methods to go mobile:

  • Responsive Web Design: Serves the same HTML code on the same URL regardless of the users’ device
  • Different URLs: Serves different code to each device, and on separate URLs
  • Dynamic Serving: Uses the same URL regardless of device, but generates a different version of HTML for different device types

Without optimizing for mobile, you’ll miss out on the chance to rank highly and provide a good experience to mobile users.

Tip #9: Install Social Sharing Buttons

The number of times your content is shared on social media sites can affect your SEO ranking.

Social media also drives purchasing behavior. In a survey of 6,000 respondents, nearly 4 in 10 Facebook users purchase a product after liking or sharing it. Nearly 45% of social media users have purchased an item after visiting others share it on social media.

Putting social sharing buttons on your site makes it easy for users to share your content. In return, your site ranks better on search engine results.

For example, Search Engine Land offers a wide range of social sharing buttons that help to grow the site’s readership.

The social sharing buttons are always present on the left side of Search Engine Land’s pages, but the simple design is unobtrusive.

Social sharing buttons make it easy for users to share website content that drives relevant traffic to your website.

Both external and internal links are essential factors for your website ranking.

To maintain your website’s links, run a crawl on your website to discover any broken links. If you have any broken links, fix them, or else you’ll end with a user experience problem.

Additionally, use tools like Ahrefs and Google Analytics to keep track of any mentions of your site. If any mentions aren’t linked yet, reach out to the webmasters and ask them to convert the mention into a link.

301 broken internal links site
internal links

When linking keywords, don’t abuse exact match anchor text. If a link or anchor text phrase is relevant, use it sparingly. Otherwise, Google and other search engines will conclude that your website content is too spammy, hurting your overall ranking.

When adding internal and external links to your website, pay attention to each article’s length. Though there is no particular link limitation on a page, having 100 links for a 200-300 word post doesn’t help the user and might create a negative impression. Instead, included targeted links that are designed to connect the user with helpful information.

Monitor Your Webpages Rise to the Top

Search Engine Optimization can feel like an overwhelming and continuously changing to-do list, but starting with these 10 suggestions will put you on the path to achieving top SEO rankings and growing traffic.

Updating your website content, including headers and multimedia, provides value for users while keeping your website frequently accumulated with fresh material for search engines to index.

In the backend, you should optimize your website for mobile and make changes that boost site speed. Installing social sharing buttons and maintaining links will also help search engines recognize that your content is valuable and relevant. 

Overall, a great SEO approach can be broken down into steps that are simple and easy to execute.